Updated print collateral coming' in hot. Here are some style frames from the new Pure Cycles 2017 Look Book. This 40 page piece showcases the latest bike designs from Pure Cycles. Lifestyle photos provided by a number of talent photographers including Alen Palander, Mark Skovorodko, Tuan Lee, and myself (not as talented). Pete Demos provides a number of the crisp product shots throughout. All design / layout by me.