New Pure Cycles Lookbook 2017

Updated print collateral coming' in hot. Here are some style frames from the new Pure Cycles 2017 Look Book. This 40 page piece showcases the latest bike designs from Pure Cycles. Lifestyle photos provided by a number of talent photographers including Alen PalanderMark SkovorodkoTuan Lee, and myself (not as talented). Pete Demos provides a number of the crisp product shots throughout. All design / layout by me.

The Cleveland

The owners of Pure Cycles were kind enough to indulge me, and let me design a bike that wasn't really on our production schedule. I was saying how I've always wanted a British green single speed, and they said... "go for it". So I worked with Product Manager Wayne Doran to produce this green beauty. This is the all new Cleveland 'Pure Edition' from @pfcycles. A new take on a premium ride. British racing green chromoly frame, with a black and white fork, chrome components, and style for days. This is my second favorite bike that I've ever helped design. 

Upgraded to include the @brooksenglandB15 Swallow Saddle in honey, matching leather bar tape, Pure Cycles Premium Pedals w/cages and black leather straps, a pair of @clementcycling 700cm X 25mm Tan Side Walls, a Zefal Vintage Bottle Cage, and a gold chain. Buy it complete at purecycles.com (coming soon)!

Political Posters

Every new day seems to bring a national calamity, courtesy of the Trump administration. Listing them all at this point seems futile, as there will be a new crop next week. I struggled to find a way that I could provide some meaningful support to those who are fighting these injustices. After donating to some charities, bitching on Facebook, and yelling at the TV, I felt there had to be a different way. That's when I came up with these; a series of politically charged, downloadable posters.

I decided to make a series of designs, free for download, and available to anyone who would like them. The idea is to provide a printable poster, for those looking to voice their frustrations. They are 18" x 24" files, at 150dpi. They can be printed at your local printshop, and used in a variety of ways, including: mounted to a stiff backing for a protest poster, wheatpasted to a wall in your town, or simply posted to your social network of choice. 

If you would like to download a print-ready version, visit www.wealovesupremeleader.com