New Pure Cycles Lookbook 2017

Updated print collateral coming' in hot. Here are some style frames from the new Pure Cycles 2017 Look Book. This 40 page piece showcases the latest bike designs from Pure Cycles. Lifestyle photos provided by a number of talent photographers including Alen PalanderMark SkovorodkoTuan Lee, and myself (not as talented). Pete Demos provides a number of the crisp product shots throughout. All design / layout by me.

The Cleveland

The owners of Pure Cycles were kind enough to indulge me, and let me design a bike that wasn't really on our production schedule. I was saying how I've always wanted a British green single speed, and they said... "go for it". So I worked with Product Manager Wayne Doran to produce this green beauty. This is the all new Cleveland 'Pure Edition' from @pfcycles. A new take on a premium ride. British racing green chromoly frame, with a black and white fork, chrome components, and style for days. This is my second favorite bike that I've ever helped design. 

Upgraded to include the @brooksenglandB15 Swallow Saddle in honey, matching leather bar tape, Pure Cycles Premium Pedals w/cages and black leather straps, a pair of @clementcycling 700cm X 25mm Tan Side Walls, a Zefal Vintage Bottle Cage, and a gold chain. Buy it complete at purecycles.com (coming soon)!

Science - Natural History Museum of Los Angeles

It's fair to say that there is a battle going on right now against science. The current administration has taken steps to silence various government agencies from discussing their work. There has been official stops in communications from the Park services, the EPA, and many divisions within other agencies. Issues like climate change, and renewable energies, are being wiped from record. While it's hard to know how long this practice will go on, the fact that it's actually happening is scary enough.

I will always support science and critical thinking. As, I try to figure out how to do my part during these tumultuous times, I will work with what I know. I'm going to start small, and hopefully build towards something impactful. My first step is to focus on facts, by supporting the scientific community through museum visits, donations, and redistributing of science-based information (articles, tweets, etc.). 

So, here are some pictures of my recent visit the Natural History Museum of Los Angeles. I mean, look at this place. It's such an amazing facility! You can go there and learn amazing things (facts!).   An afternoon at the museum is a fun experience with so many positive effects: it puts money towards the sciences, educates the public, raises awareness for museums and science centers. I really suggest you check it out for yourself.